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Building an eCommerce Platform That Scales 365 Days a Year

Introducing the biggest e-commerce platform built on top of Drupal Commerce.

LUSH, a British cosmetics company, worked with FFW to build a digital space that would inspire the same loyalty that their physical shops enjoyed all around the globe.

With LUSH’s in-store sales far outweighing those online, LUSH wanted to create a digital experience that would perform scalably and reliably during huge sales while showcasing the best of the LUSH brand.

Scalable, Global, Localized

LUSH runs only one sale each year, which takes place on the British holiday of Boxing Day. In 2014, LUSH’s site was unable to handle the high volume of traffic.

LUSH’s primary concern was to have a site that would be able to handle the heavy traffic loads that come with its sole annual sale. Additionally, because LUSH is a global company, they also asked FFW to deliver a high-availability commerce platform with the ability to spin up local country shops. LUSH wanted to allow each country to make adjustments and translations to its content, as well as ensuring consistent data flow and business intelligence reporting throughout all instances.

Building a Digital Platform for Web and Mobile

FFW planned and built a cloud-based digital experience platform to allow users to easily and securely make purchases and payments, across web and mobile devices. An expanded Mobile API supports multilingual functionality and international market, which allows the site to serve 17 unique markets with the ability to handle more.

  • A Cloudflare caching layer reduces demands on the servers, and handles users’ frequent page refreshing for price changes during the sale.
  • Data and orders are synchronized so that users can file and track transactions across devices.
  • The new platform is highly scalable and makes regional localization simple.
  • Different regions are easily able to customize their content, while Lingotek and automated translations ensure that all of the content from LUSH’s content repository is available in each region
  • Plug-in enabled External Payment gateways allow global users to complete transactions easily and securely.
  • A new Android showcases the full range of products, helps users locate the nearest
  • LUSH shop, and allows users to log in to quickly and securely conduct transactions.
  • Mobile API complies with each market’s laws and regulations, bringing the app tocustomers beyond the UK.

The new platform can support up to 100 different markets, with each sub-site performing independently of the others—meaning huge surges in traffic from Germany will not disrupt operations in New Zealand. To date, this is one of the largest and most complex Drupal commerce sites in the world, with nine different Drupal profiles working together and exchanging data across this international platform.

Out-of-the-Box by Boxing Day

After the launch, the new LUSH website realized dramatic spikes in both web traffic and online sales: The new eCommerce platform built by FFW's development team was able to quadruple the number of orders compared to the previous year. Ultimately, 90% of all products that were available for discounted purchase online were sold out, and the sale (and digital platform) was declared a success.

LUSH was thrilled with the results: conversion and engagement metrics improved far beyond expectations, and the platform was named an “inspiring mobile commerce website” by Econsultancy.

Success By The Numbers

17 Local country sites on the platform
75% Increase in website sessions
64% Increase in digital orders
16% Reduction in shopping cart abandonment

About FFW

FFW is a digital agency focused on creating digital experience platforms that ensure our clients’ success, always moving forward at the speed of digital innovation.

For over 15 years, the world’s largest brands have relied on us to build accessible, creative, and user-friendly digital solutions that deliver results. We are more than 420 people across 11 countries, with a track record of over 1,000 digital solutions delivered since 2000.

FFW is a Lingotek Intergrator Partner

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