LUSH, a British cosmetics company, worked with FFW to build a digital space that would inspire the same loyalty that their physical shops enjoyed all around the globe.
With LUSH’s in-store sales far outweighing those online, LUSH wanted to create a digital experience that would perform scalably and reliably during huge sales while showcasing the best of the LUSH brand.
LUSH runs only one sale each year, which takes place on the British holiday of Boxing Day. In 2014, LUSH’s site was unable to handle the high volume of traffic.
LUSH’s primary concern was to have a site that would be able to handle the heavy traffic loads that come with its sole annual sale. Additionally, because LUSH is a global company, they also asked FFW to deliver a high-availability commerce platform with the ability to spin up local country shops. LUSH wanted to allow each country to make adjustments and translations to its content, as well as ensuring consistent data flow and business intelligence reporting throughout all instances.
FFW planned and built a cloud-based digital experience platform to allow users to easily and securely make purchases and payments, across web and mobile devices. An expanded Mobile API supports multilingual functionality and international market, which allows the site to serve 17 unique markets with the ability to handle more.
The new platform can support up to 100 different markets, with each sub-site performing independently of the others—meaning huge surges in traffic from Germany will not disrupt operations in New Zealand. To date, this is one of the largest and most complex Drupal commerce sites in the world, with nine different Drupal profiles working together and exchanging data across this international platform.
After the launch, the new LUSH website realized dramatic spikes in both web traffic and online sales: The new eCommerce platform built by FFW's development team was able to quadruple the number of orders compared to the previous year. Ultimately, 90% of all products that were available for discounted purchase online were sold out, and the sale (and digital platform) was declared a success.
LUSH was thrilled with the results: conversion and engagement metrics improved far beyond expectations, and the platform was named an “inspiring mobile commerce website” by Econsultancy.
FFW is a digital agency focused on creating digital experience platforms that ensure our clients’ success, always moving forward at the speed of digital innovation.
For over 15 years, the world’s largest brands have relied on us to build accessible, creative, and user-friendly digital solutions that deliver results. We are more than 420 people across 11 countries, with a track record of over 1,000 digital solutions delivered since 2000.
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